Relação entre desempenho de mercado, resultados financeiros e capacidade de inovação no setor de alimentos e bebidas do município de Pasto
DOI:
https://doi.org/10.15658/INVESTIGIUMIRE.251601.03Palavras-chave:
capacidades de innovación, capital humano, desempeño organizacional, industria alimentaria, pequeñas y medianas empresas (PYMES) (Tesauros)Resumo
O objetivo da pesquisa foi analisar a relação entre desempenho de mercado, resultados financeiros e capacidades de inovação no setor de alimentos e bebidas em Pasto. O estudo foi baseado no paradigma positivista, tipo de pesquisa correlacional, método empírico analítico, 174 PMEs do setor de alimentos e bebidas como população, às quais foi aplicada uma pesquisa. Entre os principais resultados, observou-se que as principais capacidades de inovação que afetam o desempenho de mercado e o desempenho financeiro das PMEs de alimentos e bebidas em Pasto são Estratégia de inovação, Capacidade de marketing e Capacidade de talento humano. Estatisticamente, a variável com a maior importância fatorial foi a visão, alinhada com os objetivos e a inovação da empresa (0,859).
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