Commercial innovation as a factor influencing the potential of the Province of Carchi

Abstract

The  traditional  vision  of  economic  development  has  generally  been  framed  by  the  attractiveness  and  availability of financial resources. Although this consideration is important from a development perspective, it is not enough to guarantee such economic development. The destination of economic resources towards productive activity depends on factors such as the ability to introduce new technologies, new management methods, innovative social and institutional actions, as well as the formation of productive and development networks. From this global perspective, the objective of the research was to analyze the vision of local economic development, under the criteria of different social factors in the Province of Carchi (Ecuador). For this, a methodology with a mixed approach (qualitative and quantitative) was adopted: a questionnaire designed with bibliographic information was used as a compilation technique. A sample was chosen for convenience, consisting of 12 entrepreneurs, 12 traders, 6 investors, 12 entrepreneurs and 6 people from the unions. Some results are presented as correlations, in order to identify commercial and business economic development, technological innovation and human resources initiatives.  The  relevant  conclusion  is  that  the  important  aspect  of  commercial  evolution  in  the  study  area  is  the  entrepreneurial  capacity  of  microentrepreneurs  and  their  relationship  with  business  innovation  processes which allows capacity building, and skills in the management of business, administration and production.